Re-examining Maljkovic and Nakayama (1994): Conscious expectancy does affect the Priming of Pop-out effect.

Abstract

Maljkovic and Nakayama (Memory & Cognition, 22(6), 657-672, 1994) observed that color singleton search performance was faster when the target and distractor colors repeated rather than switched across trials - an effect termed Priming of Pop-out (PoP). Two of the key results of this seminal study revealed that the PoP effect was not influenced by the knowledge of the probability of a target color change (Experiment 2), nor was it influenced by anticipating the upcoming target color by subvocalizing it (Experiment 4). Based on these findings they concluded that the PoP effect reflected the automatic priming due to the persistence of the target and distractor colors of the previous trial. Based on recent findings indicating that conscious expectancy may influence the PoP effect, as well as several bygone experimental practices in the original study (i.e., experimenter participants, no inferential statistics, etc.), we felt it worthwhile to evaluate whether their findings were observed when replicated in an empirically rigorous manner. Though the present study revealed that the PoP effect was robust, it was profoundly impacted by the knowledge of the probability of a target color switch (Experiment 1) and vocally anticipating the upcoming target color (Experiment 2). Overall, the results suggest that we should abandon the notion that the PoP effect only reflects the automatic priming of the previous target and distractor colors independent of conscious expectancy.