Abstract

One of the most important problems that the government public services sector suffers from is weak procedures and outdated administrative processes, as well as bureaucracy that may hinder or prevent any action or decisionmaking, which obliges employees to work routinely away from any attempt to innovate new methods of work. Therefore, the study aims to prepare a theoretical framework and make a modest contribution with regard to the research variables, especially since it includes two types of variables, the first: related to re-engineering of administrative processes, and the second: related to total quality management. In implementation, it represents the reality of the work of public institutions in general and in the General Company for Electrical and Electronic Industries - Al-Waziriyah - Baghdad in particular, and this is what necessitates the company in the course of the study to search for solutions that will improve this reality by re-engineering its business operations to reach the best levels of performance of products and services The current study was applied in the General Company for Electrical and Electronic Industries - Baghdad / Al-Waziriyah with (340) questionnaires, and for the purpose of analyzing the data, the statistical program (SPSS) was used, and a number of statistical tools were used, represented by the arithmetic mean, median, and standard deviation. Reaching a number of conclusions, the most important of which is that there is a high degree of senior management support in the company, which may affect the company's performance to accomplish its tasks and goals as required, so the researcher recommends the need to continue working on stimulating creativity and innovation within the company through the establishment of a team specialized in innovation management Works on analyzing new ideas and applying them widely in the company. In addition, the company can improve the work environment to encourage employees to think outside the box and unleash their creative potential

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