Abstract
Devoted to the problem of reducing the reader's activity which is considered at the level of global (digitalization, the global financial crisis) and regional (local cultural transformation) factors of development. The experience of librarianship Germany in overcoming the typical and regional problems is analyzed. The article deals with the German readers activity’s dependence on the language reform of 1998. It raises the problem of influence of orthographic mode on the on the preservation of written cultural heritage and on the development of book culture.
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