Abstract
ABSTRACTStigma prevents people with depression from seeking professional help, and effective strategies to reduce implicit stigmatizing beliefs and attitudes toward depression are needed. We developed stepwise strategies to promote counterstereotypic exemplars of people with depression and conducted an experiment (N = 105) with a pretest–posttest control group design to examine effects of these strategies. Our results showed that implicit stigmatizing beliefs and attitudes were reduced more in the experimental group, in which the counterstereotypic strategies were implemented in addition to the provision of education regarding basic knowledge of depression, than in the control group, which received only education.
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