Abstract

Background: Antimicrobial resistance (AMR), a major public health threat, is strongly associated with human antibiotic consumption. Influenza-like illnesses (ILI) account for substantial inappropriate antibiotic use; patient understanding and expectations probably play an important role. Aim: This study aimed to investigate what drives patient expectations of antibiotics for ILI and particularly whether AMR awareness, risk preferences (attitudes to taking risks with health) or time preferences (the extent to which people prioritise good health today over good health in the future) play a role. Methods: In 2015, a representative online panel survey of 2,064 adults in the United Kingdom was asked about antibiotic use and effectiveness for ILI. Explanatory variables in multivariable regression included AMR awareness, risk and time preferences and covariates. Results: The tendency not to prioritise immediate gain over later reward was independently strongly associated with greater awareness that antibiotics are inappropriate for ILI. Independently, believing antibiotics were effective for ILI and low AMR awareness significantly predicted reported antibiotic use. However, 272 (39%) of those with low AMR awareness said that the AMR information we provided would lead them to ask a doctor for antibiotics more often, significantly more than would do so less often, and in contrast to those with high AMR awareness (p < 0.0001). Conclusion: Information campaigns to reduce AMR may risk a paradoxical consequence of actually increasing public demand for antibiotics. Public antibiotic stewardship campaigns should be tested on a small scale before wider adoption.

Highlights

  • Antimicrobial resistance (AMR) is a growing threat to global health and the economy

  • A recent report commissioned by the United Kingdom (UK) government estimated that AMR could reduce global gross domestic product by 2–3.5%, costing up to USD 1014 (EUR 1.39 × 1014) from 2014 to 2050 [1]

  • All campaigns reviewed tried to convey the seriousness of AMR, sometimes using a fear message; most campaigns tried to educate the public that antibiotics are ineffective for respiratory infections

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Summary

Introduction

Antimicrobial resistance (AMR) is a growing threat to global health and the economy. A recent report commissioned by the United Kingdom (UK) government estimated that AMR could reduce global gross domestic product by 2–3.5%, costing up to USD 1014 (EUR 1.39 × 1014) from 2014 to 2050 [1]. Even in healthcare systems such as the UK’s National Health Service, where general practitioners (GPs) act as gatekeepers to prescriptions, patient expectations probably play an important role in unnecessary antibiotic consumption [8,9]. Antimicrobial resistance (AMR), a major public health threat, is strongly associated with human antibiotic consumption. Influenza-like illnesses (ILI) account for substantial inappropriate antibiotic use; patient understanding and expectations probably play an important role. Aim: This study aimed to investigate what drives patient expectations of antibiotics for ILI and whether AMR awareness, risk preferences (attitudes to taking risks with health) or time preferences (the extent to which people prioritise good health today over good health in the future) play a role. Conclusion: Information campaigns to reduce AMR may risk a paradoxical consequence of increasing public demand for antibiotics

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