Redoing feminism: digital activism, body politics, and neoliberalism

Abstract

This article investigates the renewed feminist politics that emerge from the interface of digital platforms and activism today, examining the role of digital media in affecting the particular ways that contemporary feminist protests make meaning and are understood transnationally, nationally, and locally. I consider the political investments of digital feminisms in the context of what Angela McRobbie has termed the “undoing of feminism” in neoliberal societies, where discourses of choice, empowerment, and individualism have made feminism seem both second nature and unnecessary. Within this context, I describe a range of recent feminist protest actions that are in a sense redoing feminism for a neoliberal age. A key component of this redoing is the way recent protest actions play out central tensions within historical and contemporary feminist discourse; crucial here is the interrelationship between body politics experienced locally and feminist actions whose efficacy relies on their translocal and transnational articulation. My discussion focuses on three case studies: SlutWalk Berlin, Peaches’ “Free Pussy Riot!” video, and the Twitter campaigns #Aufschrei and #YesAllWomen. My analysis ultimately calls attention to the precarity of digital feminisms, which reflect both the oppressive nature of neoliberalism and the possibilities it offers for new subjectivities and social formations.