Abstract
The 14th American generation is defined as those born after 1981, numbering between 31 and 55 million people who are now arriving on college campuses. These students bring to campus distinctive characteristics, attitudes, and expectations for the collegiate experience. College and university orientation program administrators have an opportunity to adapt to this generation by examining their characteristics. The current discussion provides an outline of how orientation programs meet changing student needs. Specifically, they need to convey institutional concern for new students, demonstrated through creative, unique programming that expresses a caring attitude toward students.
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