Abstract

The soft systems methodology (SSM) method is used in this study to address the perspective of community collective engagement (Participation with the community) in the context of tourist awareness groups. This study aims to develop a new model that can increase community engagement in the use of digital technology for tourist objectives. This research examines difficulties and formulates novel digital technology solutions through case studies on tourist awareness groups. The findings of this study suggest that the SSM method may give a comprehensive picture and enable the building of relevant and successful models. This study contributes significantly to our understanding of how to improve community engagement in technology-based tourist situations

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