Redesigning the Energy Sector: Co-Creating New Business Models

Abstract

Abstract This study examines the role of design in creating multi-stakeholder business models. An essential goal for the energy sector is a complete conversion to sustainable energy; however, this sector is characterized by fragmented clusters competing for subsidies who sub-optimize their individual business models. The case study used is based on a concern for the energy sector with the following research question: How can we design a business model that will enable actors across industries to exploit shared synergies for a greater good? The article discusses findings from an action research initiative in the energy sector aimed at designing and developing co-created cross-sector business models using a strategic visualization design vehicle. The findings highlight how designing shared business models can play an active role in building the foundation for transforming traditional business models into co-created multi-stakeholder business models. The case study shows how strategic visualization can become a design vehicle by creating clarity for those involved, as well as initiating communication across the actor landscape and building shared engagement platforms.