Abstract
Covid-19 has a very significant effect on business. Learning from the home policy since implemented during covid-19 made street food sellers around the school environment bereave potential income. The service community program aims to redesign economic empowerment street food sellers around the school environment to retrieve their lost income due to covid-19. There are three problems faced: human resources, production, and marketing. Community services program using Plan-Do-Study-Action (PDSA) Cycle proposed by Moen and Norman (2010) to accomplish the problem. The result shows that there is a positive trend of increasing income. Digital marketing strategy is the primary key to achieving the economic empowerment of food street sellers around the school environment. The new menu offered became a magnet that could attract new consumers and word of mouth as the practical marketing tools in rural areas.
Highlights
Coronavirus disease 2019 (COVID-19) is a widespread and new phenomenon that can make people change their way of life (Nasar et al, 2021)
Businesses could be resilient to external shocks in emerging economies (Nasar et al, 2021)
small-medium enterprises' (SMEs) were more resilient than large companies during the crisis, but pandemic covid19 became an internal and external shock that influenced supply and demand, especially when implementing health distancing (Fitriasari, 2020)
Summary
Coronavirus disease 2019 (COVID-19) is a widespread and new phenomenon that can make people change their way of life (Nasar et al, 2021). Redesign Economic Empowerment of Street Food Seller in Covid-19 Pandemic Periods: The Role of Digitalization. Many small and medium-sized enterprises (SMEs) use popular social media platforms such as WhatsApp, Facebook, Instagram, and Twitter to market their operations and communicate with their clients (Odoom et al, 2017). Food street sellers have to redesign how they sell off the product.
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