Redefining #YourAverageMuslim woman: Muslim female digital activism on social media

Abstract

Orientalist discourses have largely shaped how Muslim women have come to be represented in western visual media as oppressed, subjugated or foreign. However, with the advent of social media platforms, Muslim women are utilizing social media spaces to rearticulate the controlling images promulgated through orientalist narratives. This article examines the complex relationship visual media shares with Muslim women and demonstrates that the lens of orientalism continues to structure the imaginaries that shape visual representations of Muslim women in art, news and film. This article addresses how visual platforms and social media spaces such as YouTube are being utilized by Muslim women to undertake digital activism that seeks to subvert essentialist narratives. At the centre of this discussion is YouTuber Dina Tokio’s (2017) documentary, titled ‘#YourAverageMuslim’, which tackles western preconceived notions, and instead offers a redefined version of the ‘Muslim woman’ predicated on resisting three narratives: (1) Muslim-Woman-As-Oppressed, (2) Muslim-Woman-As-Subjugated and (3) Muslim-Woman-As-Foreign-Other. This documentary clearly demonstrates how Muslim women are using social media platforms in specific ways to shape the discourses around Muslim women. In doing so they are demonstrating their agentic capabilities, taking control of their representations, and speaking for themselves instead of being spoken for by others.