Abstract
The authors of this article contend that the company publications field is moving into an era of “measurement and management” wherein those who edit company publications will be responsible for setting specific goals and objectives for their publications, and then, measuring their effectiveness to determine if the objectives are being achieved. To test the effectiveness of company communications, the authors propose a structural model that can be used to help solve communication problems by raising the communications function out of the “soft” arena of corporate affairs.
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