Abstract
The term “corporate communication” had emerged because of the developments achieved in communication, it is also related with the communication activities of the organization. However, although “corporate communication” takes part mainly under the umbrella of public relations activities, it is seen that the concept, as a separate area of expertise was tried to be considered as distinct from the public relations discipline. Starting from this point the study aims to discuss the reasons of foundation of the Corporate Communication Professionals Association (Kurumsal Iletisimciler Dernegi /KID) which has activities in Turkey or its necessariness. In the study which aims to examine the corporate communication activities and to expose its relationship with the concept of public relations, first, the theoretical and practical frameworks of the concepts of “corporate communication” and “public relations” are exposed. The conceptual framework which is determined by literature analysis is analysed and discussed within the context of the activities of the Corporate Communication Professionals Association. In the study although the concepts of “corporate communication” and “public relation” had been dealt with all their dimensions, basically, dealing with the same practice as different concepts instead of being evaluated under the same umbrella is assessed by us with a critical perspective.
Highlights
The studies we had made over the credibility problem of the public relations urged us to feel that we had to think on distinct and new problems and to make new research
This study shows us that, together with the above mentioned perspectives about corporate communication and public relations, the corporate communication professionals consider the implementation areas of corporate communication and the implementation areas of public relations as the one and the same thing
According to the “public relations (PR) Census 2016” survey performed by PRCA (Public Relations and Communications Association) in the year of 2016 in England with 1,874 PR agency staff, the PR staff define their most basic 3 areas of work as; general media relations (76%), media relations strategic planning (75%) and digital and social media (75%)
Summary
The studies we had made over the credibility problem of the public relations urged us to feel that we had to think on distinct and new problems and to make new research. KİD stated its field of activity as a distinct field of expertise than the public relations and it would not be appropriate for them to take place in our study. This study emerged over the need to open up such basic questions over the perspective of Corporate Communication Professionals and this had led us to a new and different study. International Journal of Social Sciences and Education Research, 3(2), 475-485. Starting from all these questions, the perspective about “corporate communication” “as an area of expertise evaluated as a different and separate area from the public relations” is discussed under the context of the activities of the Association of Corporate Communication Professionals in Turkey by starting from a literature analysis and practical examples
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