Abstract
ABSTRACTAlthough many people in the general population manage to quit smoking, relapse is common. Theory underpinning the determinants of smoking relapse is underdeveloped. This article aims to specify theoretical insight into the process of relapse to smoking, to underpin effective intervention development. Secondary qualitative analysis of extended narratives of smoking relapse (n = 23) were inductively coded within our conceptual framework of a socially situated narrative theoretical approach to identity. Smoking relapse is conceptualized as a situated rational response to a “disruption” in individual narrative identity formation, and an attempt to recover a lost social identity. Emotional reactions to relapse, such as not only pleasure, but also guilt and shame, support this assertion by demonstrating the ambivalence of re-engaging in a behavior that is situated and rational in terms of individual identity formation, yet ostracized and stigmatized by wider culture.
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