Abstract
With the assistance of TV dramas, the emergence of internet celebrity spaces on social media has become an undeniable phenomenon. Various "internet celebrity cities" and distinctive "celebrity check-in spots" have sprung up, profoundly altering the relationship between audiences and cities or locales. The TV drama "Where the Wind Blows" played a significant role in constructing a sense of place for Dali, Yunnan, through its unique portrayal, and its distinctive "check-in" culture successfully attracted a large audience's attention. This paper employs methods such as content analysis, questionnaire surveys, and in-depth interviews to systematically reveal the phenomenon of media localization triggered by TV dramas in internet celebrity spaces. It thoroughly analyzes this phenomenon from three aspects: the role of scene understanding and perception, the connection between place perception and culture, values, and the influence of place perception on individual life experiences. This research contributes to a deeper understanding and recognition of the concept of "media localization" among audiences and provides new insights and methods for exploring the association between internet celebrity spaces and TV dramas.
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