Abstract

ABSTRACTThe promulgation of the Broadcasting Service Act (BSA), which contains a three-tier model of the broadcasting system, was supposed to revolutionise the broadcasting media sphere in Zimbabwe. It was supposed to change the dynamics of radio broadcasting in Zimbabwe by increasing the opportunity for public, commercial and community broadcasting sectors. However, the three-tier model of broadcasting has remained on the paper, creating a strong debate on community radio licensing among media activists, practitioners, academics, the government and other media policy stakeholders on the government’s reluctance in issuing community radio licences. While some studies have focused on the strategies used by community broadcasting activists to communicate with their target audiences in Zimbabwe, this research seeks to contribute to the growing body of literature on community broadcasting policy and the contestations which have resulted in the impasse of the licensing of community radios in Zimbabwe. Based on the Four Theoretical Approach to Community Media, in-depth interviews with Zimbabwean media policy stakeholders as well as documentary analysis, this study explores the contestation of ideas that characterised community broadcasting reform processes in Zimbabwe.

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