Abstract
The excessive usage of groundwater in Jakarta causing degradation of soil quality and water quality. The Jakarta administration has conducted a policy breakthrough in the management of ground water. It’s just that until now has not been a significant change. With the utilization of groundwater in the form of recycling-based 5R, this paper aims to prove that a multicultural society Jakarta actually has a considerable social capital in a prudent use of groundwater because it was built based on an understanding of culture that is synergistic with the environment. The study uses AHP approach to determine the preferred strategy to develop recycling behavior proposal. The result shows that facilitating the program related to develop recycling behavior becomes the priority. The approach is also considered to provide greater social impact to the community.
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