Abstract
Political scientists must find successful solutions to the problems of recruiting students into their courses and effectively teaching the students who do enroll in their classes. In order to successfully recruit and teach students, effective appeals and methods of instruction which will attract and interest students in the study of politics must be identified. The development of successful recruitment appeals and methods of instruction is at least partially dependent upon political scientists learning how students view politics. In this study students' image of politics is examined. It is found that students have an ambiguous image of politics. Results indicate that messages emphasizing the importance, practicality, strength, and activity of politics will be most successful in recruiting and teaching students.
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