Abstract
Drawing from the literature on dynamic capabilities that focuses on the social context of collectives such as project teams, we aim to explore the role of such groups in sensing and seizing opportunities, and further our understanding of the micro foundations of dynamic capabilities, which we situate at the collective level. Our analysis is grounded in a single case study of a project team mobilizing a new approach to product development in the Fuzzy front end: Always Playable. Our contribution is threefold. We shed light on how Always Playable facilitated the combining of multiple forms of expertise to the benefit of the firm’s strategy. We also suggest that relying on the team and its team members as strategizers may develop dynamism in strategy building. Lastly, we identify three “team strategizing practices”–“interactive strategizing”, “shared creative leadership” and “collective work coordination”–that contributed to the new strategizing dynamism in the team.
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