Re-conceptualizing technology adoption in informal settlements based on a Namibian application

Abstract

Technology Adoption in underserved communities still presents a set of challenges, which despite adapting established technology adoption models and considering infrastructures has not been resolved. In a quest to address this issue, we engaged a group of inhabitants of an informal settlement in Windhoek to develop a localized technology adoption strategy. Over three cycles of action research, we have refined and validated the strategy, applied to a newly developed technology, which was successfully adopted. Our empirical work reveals the inadequacy of technology adoption models based on the Theory of Reasoned Action and Planned Behavior. Supported by psychological theories, we propose a novel technology adoption model, which includes enablers, social influence, and capabilities directly leading to system use.