Abstract
This article aims at analyzing the discourse involved in the city council program called “Recife, city of the people”, from Foucault's archeology of knowledge perspective. The corpus of this research consists of six videos available on the Facebook® page of the city council of Recife in 2014, when government agency released the slogan "Recife, Cidade das Pessoas”. The study is justified by the need of understanding how the political discourses are spread and how these discourses have no explicit assumptions. We believe that a better design of the influence of discourses, along with further clarification of social significance exercised by them, can contribute to a more democratic social life, which will be accessible to the entire population. For the present study, no theory was previously defined. The option for this construction enables the non-interference of external factors guiding the analyses. Data was analyzed without theoretical influences, so that the theoretical constructs emerged from the analysis rather than the reverse. However, the vision of authorship in relation to the concept of speech interferes with the analysis and serves as a theoretical lens through which data will be displayed. For results, two discursive formations were found: (1) the protection of the Government and (2) healthy lifestyles practices, with includes social, cultural and physical. This discursive formation is founded on the pillars of bio-politics and sustainability, quality of life and social change. It was noticed that the program has a goal it is to influence people's opinions about public spaces and mobility in a municipality.
Highlights
This article aims at analyzing the discourse involved in the city council program called “Recife, city of the people”, from Foucault’s archeology of knowledge perspective
Understanding that our reality is socially constructed (BERGER; LUCKMAN, 1967) and that the actions performed daily are constituted as social practices (SHOVE, 2012) which are permeated by discourses (FAIRCLOUGH, 2001), the establishment of individual perceptions is widely influenced by widespread social discourse
Throughout the year this call got spread via videos posted on the Facebook page of the City Hall, newspapers and news events held in public places; all these events highlighting the enjoyable usage of public spaces
Summary
Against the background of our world view, constructivism as a paradigm is adopted. Turning to study questions related to the understanding of human life in its specificities, constructivism makes room for interpretation of the investigator about the phenomena. It is noteworthy to emphasize that this corpus was focused in a production of content, journalistic, informative character of a fact, has at its heart the intrinsic intention of promotion It is produced by the municipal government interest, a press office or PR and aims to enlist news space for promotion by a professional communication, that is, by an attempt to establish with the pubic reader a positive image about their strategies organizational (MCLUHAN, 2001).For the application of archaeological analysis of the videos, not sought to interpret them directly, work them and order them, making their enunciation units, their relationships and interrelationships, functions, structuring the entire archaeological process (FOUCAULT, 2007). They emerged two discursive formations resulting from the triangulation process of the elements presented above and the above rules
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