Reception study: the labor world as a communication mediator

Abstract

This research project is a major metallurgy company worker reception study. Based on a survey of the interviewees' socioeconomic segmentation in levels B, C, D, E, and on the results of their media consumption habits, a list of questions was elaborated for in‐depth interviews to be made. It was concluded that the work world is the main mediation in the means of communication reception. Television is the preferred medium and its reception occurs through the different discourses that circulate in the work world, most especially through those promoted by the labor union press and through interpersonal relations between colleagues and union representatives, allowing the worker to establish a critical view on such messages.