Abstract
Television viewing is a popular activity for children throughout the Western nations and in many developing countries. Although little is known about the functions of viewing, considerable evidence indicates that televised models of social behavior influences viewers' post-viewing actions. Recent advances in research on behavioral effects include field experiments and panel studies that permit use of nonexperimental causal-inference techniques. In addition, the scope of recent research has expanded to include other types of effects (e.g., children's concepts of social reality) and cognitive processing of televised information. Directions for the future include the need to (1) examine further developmental aspects of response to typical television programming and (2) study the interaction of television content with children's common contexts and experiences.
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