Abstract
This paper discusses the advances that have been made in optimal product design and market segmentation models. We emphasize developments since 1981. Measurement methodologies include multidimensional scaling and conjoint analysis approaches. Both the single product and product line problems are discussed, along with brief descriptions of related topics, such as product bundle design and pricing.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
