Abstract
Background: The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of Consumer behavior theory. Methods: This paper searches the literature on consumption research conducted from 1981 to 2021, including sources such as CNKI, Wanfang, Google Scholar, and Web of Science. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. Results: Through reviewing the literature, this paper found some results. For example with regard to consumption patterns, early studies and the impact of COVID-19 was focused on online consumption, however in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. Conclusion: The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. Under the current economic depression, the government should take adequate measures in order to respond to the new changes in consumer behavior and therefore promote economic growth. For example, the government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere.
Highlights
Since the arrival of the COVID-19 pandemic in 2019, normal living and working conditions have been broken and this subsequently led to changes in consumer behaviors and, to a certain extent, living habits worldwide
This paper tries to review the new changes of consumer behavior theory from four aspects: consumer behavior theoretical model; consumption intention theory; consumption mode theory; and consumption object theory
By sorting out relevant research on consumer behavior theory, this paper finds that, even in the context of COVID-19, few studies on the definition of consumer behavior and no significant updates have been made, while Chinese scholars have made some supplements
Summary
Since the arrival of the COVID-19 pandemic in 2019, normal living and working conditions have been broken and this subsequently led to changes in consumer behaviors and, to a certain extent, living habits worldwide. In the field of early economic theory, consumption is defined as the process that people use to consume material that meets their own production and living needs. The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, aspects of life such as consumption, and has brought new elements to the expansion of Consumer behavior theory. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. For example with regard to consumption patterns, early studies and the impact of COVID19 was focused on online consumption, in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. Conclusion: The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. The government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere
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