Abstract
Abstract At the beginning of this book, I made the point that good corporate images and reputations have operational value—as reflected in the leverage they provide to the company’s organizational culture and external marketing. I also identified that stakeholder confidence, trust, and support are the key outcomes of a good reputation. These good reputations define corporate super-brands.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have