Abstract
Southeast Asia with different geographical landscapes and inhabited by diversities of people with unique cultures and recognize as Asian cultural mosaic and branding this region as a fast growing in many aspects, politics, economy, infrastructure and cultural development. The region is sharing development concept, the knowledge-based economy and the global environment, strongly followed branding and rebranding strategies to garner more economic benefits. No doubt that the region is also facing a great challenge from internal and external factors and the region from time to time need to review their internal and external policies. All policies towards economics, politics and social enable an individual country in Southeast Asia change the outlook of the country in facing the external world like Malaysia. It will affect the relations and cooperation bilaterally, regionally and globally especially diplomatic, international relations and economic relations. The possible and broader questions related to the concerns could be how these were reframed and rebranded to benefit countries and what were the impacts of rebranding on cultures, norms, values, practices and traditional lifestyles? All these issues were discussed at the 7th International Conference on Southeast Asia (ICONSEA 2017). This will discuss a selected paper presented in this conference in line with the main theme of the conference rebranding Southeast Asia. Keywords: rebranding, Southeast Asia, ASEAN, Southeast Asian Studies, ICONSEA2017, social-politics, culture and economy
Highlights
Within Asia and the world, Southeast Asia comprising of eleven countries is the most stunning regions with unique landscapes and inhabited by diversities of people with unique cultures
It has branded itself as a centre for politics, economy and cultural development with the emergence of some spectacular urban centres, stimulated by recent massive economic growth and different levels of socio-economic developments
In contemporary Southeast Asia, changes in the global economy and education systems and approaches have attracted the attention of many academics, scholars, researchers, etc. to discuss many issues pertaining to rebranding Southeast Asia through development paths, reframes Asia’s model(s) of growth and draws out the social, environmental, political and economic side-effects that have arisen from growth
Summary
Within Asia and the world, Southeast Asia comprising of eleven countries is the most stunning regions with unique landscapes and inhabited by diversities of people with unique cultures. Southeast Asia is recognized as Asian cultural mosaic which continues to brand itself as a unique region as rapidly growing in many areas. It has branded itself as a centre for politics, economy and cultural development with the emergence of some spectacular urban centres, stimulated by recent massive economic growth and different levels of socio-economic developments. In facing many major challenges, the Southeast Asian nations must double their productivity to see continued economic growth to make each country in the region become stronger and unite as one big community. This will make Southeast Asia stable in many aspects especially socio-economy, sociocultural and socio-politics
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