Abstract
Abstract: Over many years, the Government of Vietnam made various statements on the importance of sustainability and tourism sector growth. Corporate tourism developers quickly followed suit with similar rhetoric, as did some sociological scholarship—at times promoting tourism uncritically and sometimes critiquing it unapologetically. This article is based on ethnographic observations of casino tourism development along the Hồ Tràm strip on the South-eastern Vietnamese coastline, both before and during COVID-19, as well as close commentary monitoring government statements, corporate press, and promotional sociological studies within tourism management. The article addresses target markets for casino tourism, planning, infrastructure, issues for workers in associated sectors, and environmental ecosystems with longer, toxic histories. What 'sustainability' means after COVID-19 might be questioned in the 'rebooting' of the tourism economy.
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