REASONS WHY KITSCH PRODUCTS DO NOT CARRY ARTISTIC ANXIETY

Abstract

The concept of Kitsch is a concept that has grown in Europe's production mechanism and the change of production Systematics. In the new capitalist structure, It is spread the idea that every object should have a price, creating a way of life for sale and money. İnstrumental in gaining the necessary momentum in the new transformation was influence of the Industrial Revolution on all areas. Kitsch art is a non-aesthetic work aimed at relieving the visual thirst formed by societies away from intellectual knowledge towards art. Even if Kitsch products differ in form according to each taste, they are always the same in terms of integrity. Kitsch products, where there is no institutional knowledge of art, are constructed according to the same logic, though their subjects are different. No Kitsch product has a content philosophically. Kitsch is an anti-intellectual construct. The art phenomenon is not adequately perceived in Kitsch products. Kitsch products appear in front of a wide audience with all their deceptive colors to make sales. Kitsch products, which manage to impress large audiences with formal visuals, create their work by repeating the usual forms constantly. Kitsch doesn't just belong to a particular community. Most are in societies. Kitsch and art are like two opposing beliefs, art feeds on a deep philosophy, while Kitsch feeds on a simpler and more superficial understanding. So it can be clearly seen that Kitsch products have no artistic concern. Keywords: Kitsch, art, sunday