Abstract
The high cost of healthcare is a major concern for patients in India, and one of the ways to reduce this burden is by increasing the use of generic medicines. However, despite the availability and affordability of generic medicines, their usage remains low in the country. This study aims to investigate the reasons behind the avoidance of generic medicines by patients in India. This can highlight the need for improving the perception and trust in the quality of generic medicines among patients and healthcare professionals in India. Furthermore, policymakers could also introduce regulations that mandate the use of generic medicines in public health facilities and incentivize doctors and pharmacists to prescribe and dispense generic medicines. By addressing the factors contributing to this issue, policymakers, healthcare professionals, and pharmaceutical companies can work together to increase the use of generic medicines and improve access to affordable healthcare for all.
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