Reasons for the Hiatus of the Chinese Life Magazine City Pictorial

Abstract

City Pictorial is a lifestyle magazine in China. It was published in 1999 and officially announced its closure in January 2023. Its sudden closure caused the attention and discussion of the industry. Although it was once glorious, it is difficult to face the reality of the heavy. The author searches the comments of users on City Pictorial in different periods on social network pages and summarizes them. The author finds that City Pictorial is lacking in the establishment of links with readers, the novelty of the magazine and the operation mode of publicity. In other words, although City Pictorial is changing, its mode of thinking has not fundamentally abandoned the methods of the paper media period. The reform of City Pictorial was only based on the form, which did not fundamentally satisfy readers' reading psychology, nor did it continuously guarantee the quality of the paper magazine. Finally, the loss of readers led to the closure of the magazine.