Reasons for the Continuous Existence of the Pink Tax

Abstract

The price difference between almost identical products, because of the difference in who they are sold to and the overall higher sales price of women's products than of men's products, is known as the "pink tax.". The study analyzes the reasons for the persistence of the pink tax in the market for a long time, utilizing questionnaires and interviews. The main factors that contribute to the persistence of the pink tax are information, customer, market, and policy. Due to inaccurate and incomplete product information, the pink tax is unavoidable. Compared to men, female consumers are more likely to buy expensive products as they are more willing to spend on design and impulse consumption. Therefore, for the market, the fact that it is easier to profit from female consumers will undoubtedly contribute to the phenomenon of the pink tax, which will help businessmen make more profits from female consumers. In addition, as some potential problems are insensible to the government, some policies are not able to protect womens rights perfectly.