Abstract
The exercise motivation of American and Chinese college women was examined. American women were found to exercise more for fitness, physical attractiveness, and weight control, and the Chinese women more for enjoyment. Women in different stages of exercise behavior expressed different reasons for exercise in terms of enjoyment, fitness, health, mood, and physical attractiveness. Focusing one’s attention on reasons such as enjoyment for Chinese women and fitness, physical attractiveness, and weight control for American women may be important in terms of exercise participation. The long-term exercisers expressed higher levels of motivation in terms of enjoyment, fitness, health, mood, and physical attractiveness.
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