Abstract
Through the literature research and data analysis, the characteristics and motivations of sub-culture tribes are explored in this paper. Research on the hot meme "otto" found that it is popular by the curse of League of Legends professional player "otto" in the games and live streaming, and developed in various branches, such as "shuo de dao li", "chestnut hairstyle" and re-created works of the voice of "otto", mainly the singing with his voice. It is found that the users use the sub-culture meme mainly to meet their novelty-seeking demands and the pursuit of new venting means. It is found that youth under the age of 35 are seeking novelty and value guidance.
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