Abstract
For the past two decades companies across all industrial sectors have been striving to improve their eco-friendly credentials as they jostle for the hearts and minds of the ever more environmentally aware consumer. For some it has been a simple 'green wash' business as usual behind a wall of appeasing words and heartening environmentally friendly images. But making an organisation sustainable takes more than mere hollow platitudes, it takes a commitment to reform the way that a company thinks, breathes and ultimately operates. Sustainable business is about implementing environmentally friendly and socially responsible practices while still maintaining commercial success, and some companies are clearly better at it than others. This was seen recently when Toyota, 3M and Siemens came top of the pack in a survey by the influential Interbrand organisation in its global report, 'Best Global Green Brands'.
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