Abstract

Twitter is the most popular microblogging service today, with millions of its uers posting short messages (tweets) everyday. This huge amount of user-generated content contains rich factual and subjective information ideal for computational analysis. Current research findings suggest that Twitter data could be utilized to gain accurate public sentiment on various topics and events. With help of Twitter Stream API, we collected 260,749 tweets on the subject of midterm exams from students on Twitter for two consecutive weeks (Oct 17-Oct 30, 2011). Our aim was to investigate the real-time Twitter sentiment on midterm exams by hour, day, and week for these two weeks, using a sentiment predictor built from an opinion lexicon augmented for this specific domain. At different levels of temporal granularity, our analysis revealed the variation of sentiment. The average sentiment of the first week (Oct 17-23) was more negative than the second week (Oct 24-30). For both weeks, the overall trend curves of sentiment increased from Monday to Sunday. For each weekday, there was a period around 9:00 am-5:00 pm EST that had maximum sentimet. On each weekend, the sentiment values during a day reached their maximum between 5:00 am to 8:00 am, and then decreased after 8:00am. Furthermore, we observed some consistent group behavior of Twitter users based on seemingly random behavior of each individual. The lowest number of tweets always occured around 5:00 am-6:00 am each day, and the maximum number was around 1:00 pm except Sunday. The minimum of tweet lengths happened usually around 9:00 am and the maximum length was around 4:00 am everyday. Twitter users with positive sentiment appeared to have more friends and followers than those carrying negative sentiment. Also, users who shared the same sentiment inclined to have similar ratios of friends and followers, which is not true for general users.

Highlights

  • Twitter, founded in 2006, is the most popular microblogging service with millions of users sharing information and opinions everyday

  • The second was to investigate whether sentiment was assortative among the Twitter users who expressed their opinions on midterms

  • Our analysis suggested that the average sentiment of the first week (Oct 17-23) was more negative than the second week (Oct 24-30)

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Summary

Introduction

Twitter, founded in 2006, is the most popular microblogging service with millions of users sharing information and opinions everyday. As a phenomenal online social networking site, Twitter provides an unprecedent rich source of data containing facts and opinions for text mining and analysis, bringing in many new oppornuties and intellectual challenges. In the field of text mining, there has been a shift from traditional fact based analysis to opinion oriented analysis, i.e., from classifying docments by their topics such as sports, health, or entertainment to their sentiment about a particular subject or event such as a movie or a commercial product. In text classification of documents by topic, there might be many possible categories. In sentiment classification there are relatively few classes, say positive or negagtive, that cover many domains. Sentiment is context sensitive and domain dependent. The same sentence can exhibit opposite sentiments in two different contexts or domains. One sentiment predictor may perform well in one targeted domain, but may perform poorly in other domains

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