Abstract
Although the impact of proactive environmental strategies on corporate performance has been extensively discussed in academia, the path of the impact of proactive environmental strategies on environmental performance remains unclear. In this study, we introduce a strategy–structure–performance (SSP) framework to explore the mechanism through which proactive environmental strategies improve environmental performance by utilizing green supply chain integration. Based on the questionnaire survey data of 252 Chinese manufacturing firms, a structural equation model was established to verify our hypothesis. The results show that firms that implement a proactive environmental strategy tend to promote the green integration of suppliers through internal green integration and thus improve their environmental performance. By distinguishing two kinds of activities of green supplier integration (greening the supplier and environmental collaboration with the supplier), we found that environmental collaboration with the supplier can directly promote the environmental performance of manufacturing enterprises, but supplier greening indirectly enhances the environmental performance of enterprises through supplier environmental collaboration. The boundary conditions of the influence of internal green integration on green supplier integration are discussed, and we found that the relationship cability plays a moderating role in the influence of internal green integration on supplier green integration.
Highlights
As the government and customers pay increasingly more attention to the problems of resource exhaustion and environmental deterioration, firms need to incorporate environmental management into their long-term development strategies, identify environmental objectives, improve environmental performance, and reduce the negative impact of daily operations on the environment [1]
A strategy-structure-performance framework was introduced to explore the relationship between proactive environmental strategies, green supply chain integration, and environmental performance
The second was to explore the boundary conditions for internal green integration to promote the green integration of upstream suppliers
Summary
As the government and customers pay increasingly more attention to the problems of resource exhaustion and environmental deterioration, firms need to incorporate environmental management into their long-term development strategies, identify environmental objectives, improve environmental performance, and reduce the negative impact of daily operations on the environment [1]. Firms adopt proactive environmental strategies to reflect their voluntary efforts in managing the environmental impact of their economic activities; these strategies contribute to establishing a good reputation and image, improving performance (financial, market, environment), and enhancing competitive advantages [2,3,4,5]. Such strategies have gradually become an important topic in the field of environmental management [6,7]. The impact mechanism of proactive environmental strategies on environmental performance is a multi-factor process, and it is worthy of further analysis
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