Abstract
The present paper is devoted to the problem of representing food in the American media discourse. The author analyzes the social and linguistic factors of food representation in the media discourse, specifically the ideas and social factors that guide journalists as well as the linguistic form of food representation. Particular attention is paid to cognitive aspects: the author analyzes which components of the situational cognitive models are foregrounded in the media articles and by what language means. The reasons for this process are also investigated. The author comes to the conclusion that the process of food representation in American media discourse is determined by the aim of constructing a specific identity.
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