Reality television and the promotion of problematic behavior among cast members: a case study content analysis through the lens of feminist and media framing theories

Abstract

ABSTRACT A combination of feminist and media framing theories allows for a perspective of the world in which power structures play a role in the construction of identities. In mass media spaces, those who hold power can shape the reality for viewers. This longitudinal case study content analysis of one reality television show, MTV’s The Challenge, reveals an ongoing scenario where producers encourage and devote airtime to sexism, racism, and violence, possibly with the intent to increase viewership, resulting in mixed messages for cast members regarding problematic behaviors. Over time, instances of these problematic behaviors increased, and cast members who engaged in these behaviors were more likely to be re-cast than those who did not. Negative behaviors are sometimes met with consequences, but these are inconsistent. As a result, cast members may be misled about acceptable behaviors and may suffer social, professional, and mental health consequences. Further, the content leaves viewers vulnerable to mixed messages on important issues such as sexism, racism, and violence.