Abstract
This article introduces a theoretical perspective on young adults’ television news-viewing choicesgrounded in the synthesis of reception aesthetics, socialisation theory and qualitative researchmethodology. It argues that this theoretical framework allows for a deeper contextual reading of thereader-text relationship and for the argument that, despite post-apartheid social transformation,young adult South Africans’ readings of locally produced television news texts are still ideologicallysituated sociocultural imports traceable to their differential class, race and gender positions in thecountry’s social structure. Evidence produced through focus-group interviews is used to supportthe position of the introduced theoretical framework.
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