Abstract
The article is devoted to the study of teenagers' reading culture on social media. The study aims to explore the reading culture of adolescents on social media platforms and assess the educational potential that these platforms (Instagram, TikTok, and YouTube) offer for teenage reading and education. As part of an effective study of teenagers' reading habits, the authors surveyed respondents. The survey results revealed the adolescents' perception of literary and educational content online. The study outlines the main trends in the reading culture of teenagers. It defines the preferences of adolescents in the literary aspect and describes the main factors influencing the reading culture. The paper describes the specifics of social media's influence on adolescent reading culture. In particular, it describes the role of book bloggers and book communities in shaping teenagers' tastes in reading. This study aims to investigate the reading culture of teenagers on social media and to assess the educational potential of these media platforms (Instagram, TikTok, and YouTube) for teenage reading and education. The object of the study is the reading culture of teenagers. The study applied such research methods as description, analysis and synthesis, comparison, generalization, modelling, and content analysis. The article examines the reading culture of adolescents on social networks. The authors describe the place of reading and social networks in teenagers' lives in the information society. The essence of blogging and digitalization in terms of book trends is described. The study of reading habits and perception of literary and educational content online by adolescents is analyzed. In addition, the authors summarize the main results of the study and assess the educational potential of social networks. The main age, gender, and social parameters of the respondents are determined.
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