Reading Chinese anti-COVID-19 pandemic narratives on facemasks as the art of disaster governance: a semiotic and biopolitical survey

Abstract

ABSTRACT In China and around the world, the global spread of COVID-19 has made wearing a facemask more than a pragmatic or aesthetic individual-level issue: it has instilled in people deontic value. In Chinese anti-epidemic narratives, the semiotic ideology of wearing a facemask has been closely related to collectivism, patriotism and, to a certain degree, nationalism. The facemask not only serves as a protective biomedical device but also as a cultural, political and spatial sign of the line of defence against disorders of the natural system, to establish the order of the social system. This paper argues from the perspective of semiotics and life politics that such mask narratives have effectively helped China prevent the large-scale spread of the epidemic across the nation and have served as a means of collective psychotherapy, paradoxically transforming individual separation into collective spiritual cohesion. Previous semiotic studies of disaster have not paid much attention to plagues or disaster governance discourse, between which biomedicine plays an important role. Thus, this paper aims to shed light on how biomedicine works with politics in coding and decoding the relationship between the natural system of the plague and the social system of governance.