Abstract

Introduction. The increase of research interest in the analysis of student reading practices, observed in the last decade, is due to large-scale transformation processes in the field of book and reading. In connection with the emergence of new forms of texts existence, reading strategies are changing significantly, primarily among young people, since they are able to quickly and effectively master new skills of reading behavior, assimilate modern types of knowledge and apply new teaching methods. At the same time, a commonly recognized fact and one of the urgent modern problems is a decrease in the intellectual and cultural level of Russian students. The situation of youth «non-reading» aggravates every year. The library as the main organizer of reading in the society traditionally includes the reader and the dynamics of reading behavior in the sphere of its research interests. An important stimulus for the interest in the reading strategies of young students is the fact that they constitute the largest audience of most libraries today.Purpose setting. The purpose of this article has been the analysis of current scientific publications that provide material for improving the processes of library and information services for students, stimulating their reading activity in the context of multimedia culture development.Methodology and methods of study. Since the study of the actual social phenomenon of reading practices is an interdisciplinary character, the monitoring of scientific discourse on this theme for successful development of dialogue forms of interaction between library specialists and student readers was carried out.Results. Such significant facts are noted, as antinomy of modern reflections on reading activity, presence of ambivalent attitude towards reading in the today»s society, formation of a new, search and reference type of work with information in the student environment, subjectness of reading behavior of young people as the ability to independently determine the trajectory of their own reading, transform traditional reading practices into new communicative formats.Conclusion. The community of library specialists intensively looks for ways and modes of adaptation to new conditions of existence, actualizes tasks, reconsiders ideology of interaction with readers.

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