Readiness for New Ventures in South Africa Through Entrepreneurship Education: A Reflective Thematic Approach

Abstract

The purpose of this research is to investigate what factors affect students' readiness to start their own businesses once they graduate from college. Case study research was conducted with an emphasis on an undergraduate degree program at a South African university. Data was collected through semi-structured interviews with 15 program participants and analyzed using a reflective theme analysis method. Our findings suggest that the experiential learning methodology employed at the university increases students' levels of self-efficacy in the realm of entrepreneurship, i.e., their belief in their own abilities to create and run successful firms. They look at the benefits of going into business for themselves with optimism. However, our findings suggest that certain students may lack the confidence to take initiative and try new things, making the social support system of teammates and teachers all the more important for helping them feel safe enough to try new things and succeed.