Abstract

Abstract Among the functional analysis the evaluation of rural regions has a growing importance. From the analysis reveals, that there is a significant difference between rural and metropolitan areas. With regard to the territory and the population, Hungary is mainly ranked as rural area, so in accordance with our objectives, the attitudes of the business sector have been studied globally on a rural settlement and we present our results in this article. We have chosen Hajduboszormenyfor detailed analysis and106 enterprises involved in our study. The data collected during the research were construed by Principal Component and Cluster analyses and the results were evaluated from two aspects. On the one hand for the SME-s, and on the other hand for agricultural enterprises. The separation was necessary because the situation of the SME-s had a bad reputation, especially in rural regions. The basis of the results of the analysis, agro-enterprises use ICT at least of all. The farms do not use and consider unnecessary the use of broadband services, referring to the nature of their work. They communicate with partners and clients personally and trust is very important factor for them. They sell the products and carry out the purchase just few places. A change in this situation is not expected in the foreseeable future. In contrast, the most of factors were considered important or expressly important by service and commercial enterprises, regardless from the application. Regarding to remote network services there was a uniform conclusion. The majority of SME-s is not familiar with these services, and when the services are known, these are not considered useful or efficient. The price is not a determinative factor for the use of these services, so the diffusion of the solution would be difficult and lengthy.E-business can do much to strengthen the vitality and sustainability of agricultural and related industries.Enterprises still do not interested in new IT solutions, such as Cloud Computing. They not trust about it and only 10% considering to take a remote software or data server. We have concluded that the current result of network investments is principally the creation of the possibility and right of accessibility, and equal opportunities. The business SME sectors do not take enough advantage of business opportunities provided by networks.

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