Abstract
Halal tourism development requires readiness in various factors such as access, communication, environment, and services. The research was carried out in three district Aceh Province, namely in Banda Aceh City, Aceh Besar District, and Sabang City as tourism base areas. This research sample as many as 50 hotel business actors, 50 culinary delights, and 26 tourist objects, a total of 126 tourism business actors. Data analysis uses Binner Logit Regression, to determine the opportunities for tourism actors ready and not ready for halal tourism in the development of halal tourism in Aceh Province. The results showed that Accessibility, Communication, and Services had a positive effect on halal tourism development, while environmental factors do not affect the development of halal tourism in Aceh Province. Of all the factors, only services in tourism have high readiness and opportunities in influencing the development of halal tourism in Aceh Province.
Highlights
Halal tourism development requires readiness in various factors such as access, communication, environment, and services
The regression model's feasibility test based on the Hosmer and Lemeshow's Goodness of Fit Test is shown by a Chi-Square value of 5.99 with a degree of freedom of 8 indicating a value of 0.05 is more significant than 0.649. This means that the logistic regression model is to be used in the logistic regression model analysis, which can explain the factors of access, communication, environment, and services that can influence the readiness of developing halal tourism
Determination test, assessing variations in the variables of access, communication, environment, and tourism activity services, can explain variations in Halal Tourism Readiness with Nagelkerke's R Square coefficient of 0.790. This means that all the explanatory variables, namely Access, Communication, Environment, and Services, can explain their impact on the readiness of halal tourism development in Aceh Province by 79 per cent
Summary
Halal tourism development requires readiness in various factors such as access, communication, environment, and services. The purpose of this research is to analyze: understanding and readiness of tourism industry players for the development of halal tourism in Aceh Province. 4. Environment (ENV): Environmental conditions, Islamic community culture, and local uniqueness that support halal tourism regarding tourist objects, (Likert scale 1-5).
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