Reaching hard-to-reach communities: using WhatsApp to give conflict-affected audiences a voice

Abstract

ABSTRACT This article provides an original and timely contribution to current cutting-edge methodological debates by discussing the ongoing need to ensure communities in zones which are inaccessible through war, conflict or disease still have a voice and are not side-lined. As seen during Covid-19, traditional methods of gaining opinions from these communities, such as face-to-face interviews and focus groups, may be restricted and even impossible. Instead, remote methods using WhatsApp provide many additional benefits, providing qualitative and quantitative data (not always simultaneously provided by surveys or interviews), and allowing voice and text messages to be used. This article draws out the generic implications for the methodology using the substantive findings of a study conducted in the Sahel in 2019–20. Whilst also providing ‘how to’ discussions on this novel approach, the article critically reflects on the advantages and disadvantages of using WhatsApp as it relates to conducting social research in general.