Reaching for 100% participation in a utility conservation programme: The Hood River project

Abstract

The Hood River Conservation Project (HRCP) was a major residential retrofit demonstration project. The project was intended to install as many cost-effective retrofit measures in all electrically heated homes in Hood River, OR, USA. To achieve 100% participation, HRCP offered a package of ‘super’ retrofit measures and paid for installation of these measures. Almost all (91%) of the eligible households participated, in stark contrast to the much lower participation levels achieved in other residential conservation programmes. Also, unlike other programmes, HRCP attracted larger fractions of traditionally hard-to-reach groups: low-income households; occupants of multifamily units; and renters. The key factors leading to this phenomenal success include: the offer of free retrofits; determination on the part of staff to enlist every eligible household; the use of community-based marketing approaches; and reliance on extensive word-of-mouth among Hood River residents.