Re-thinking Engagement: Dialogic strategies of alignment in letters to two South African newspapers

Abstract

This article uses an APPRAISAL analysis of 40 letters to the Daily Sun and The Times newspapers in South Africa to illustrate a reconceptualisation of the Engagement system. It discusses dialogism (Bakhtin 1981), which inspired the creation of the Engagement framework by White (2003), who classified attempts to either align or disalign readers with a writer's stance. Contrary to the options for dialogic Engagement proposed by Martin and White (2005) and White and Don (2012), the data suggests that not all Engagement strategies carry equal power of alignment, as the framework's systemic layout implies. This prompts a re-thinking of the Engagement categories as occurring along a continuum of their strength.