Re-inventing the self: Implications of trade union revitalization

Jenny Jansson

doi:10.1177/0143831x20904782

Abstract

Although trade union revitalization processes have been thoroughly examined by industrial relations scholars, less is known about the implications of such processes on unions’ self-image. This article addresses that gap in knowledge by investigating how the self-image of a major Swedish public-sector trade union, the SKTF/Vision, changed after a thorough revitalization process took place. The findings indicate that due to pressure resulting from public-sector privatization, the union abandoned much of its former self-image and replaced ideas of ‘the collective’ with individualism. This article analyzes these changes and discusses the implications for the union movement.

Highlights

Globalization and neoliberal reforms have thoroughly changed working conditions around the globe in the past 30 years
Educational programs for SKTF members were arranged by three organizations: Tjänstemännens bildningsverksamhet (TBV), the white-collar workers’ educational association (Almryd, 1985: 35; Andersson, 1980: 112–113); the union itself; and the TCO
Selective incentives seem to have become increasingly important for trade unions

Summary

Introduction

Globalization and neoliberal reforms have thoroughly changed working conditions around the globe in the past 30 years. Neoliberal welfare state reforms, which left many of the SKTF members privately employed rather than being employed by municipalities, had changed the membership composition, making the very name of the union (i.e., the Swedish Municipal White Collar Workers’ Union) outdated. Educational programs for SKTF members were arranged by three organizations: Tjänstemännens bildningsverksamhet (TBV), the white-collar workers’ educational association (Almryd, 1985: 35; Andersson, 1980: 112–113); the union itself; and the TCO.

Results

Conclusion